2023 – 2024
2016 – 2020
UI/UX Designer with 3+ years designing user-centred mobile apps, SaaS platforms and fintech products. Skilled in end-to-end UX — from qualitative research and wireframing to hi-fi prototyping and usability testing. Strong collaborator across product, engineering and marketing. HTML and CSS skills bridge design and development effectively.
- Collaborated with PMs and engineers on SaaS products — improving task efficiency ~30% through streamlined information architecture.
- Conducted usability testing with 12+ participants via Maze — reducing navigation errors ~25% and validating design decisions.
- Designed gamification systems achieving 94% day-14 retention through XP mechanics, streak shields and social leaderboards.
- Led qualitative research protocols, synthesising insights into personas and journey maps to ensure all decisions aligned with user needs.
- Contributing UX research and accessibility-focused design to social impact tech projects across Scotland.
- Translated marketing briefs into landing pages, banners and social assets — ~20% uplift in engagement through A/B testing.
- Redesigned UX layouts across web touchpoints, improving user flows and contributing to measurable business outcomes.
Led 6 qualitative interviews → research synthesis → personas & journey maps → wireframes → 30+ hi-fi screens covering eligibility, multi-bank comparison, guided 3-step application, document vault, live 7-stage tracker and full repayment management.
Gamified carbon tracker with eco challenges, community forum and eco shopping. Validated with qualitative interviews and Maze.co usability testing. Positive results confirmed gamification design decisions.
Commissioned design for Flurf Labs (Chennai AI startup). 20 screens across full light and dark theme systems for an autonomous browser agent for enterprise software.